Calie Shackleford brings a combination of corporate, agency and social media work plus 12 years of experience to her role as a freelance writing and communications specialist.
After more than a decade of supporting client communications programs, developing and executing media relations campaigns and implementing influencer and social media strategies, Calie shifted her focus to pursue her two biggest passions – health and writing. She currently maintains the Broccoli Cupcake social media community and blog where she exercises her enthusiasm for inspiring family, friends and followers to adopt healthy, green lifestyles.
Calie began blogging in 2009 to share her personal wellness journey and has worked with leading brands including Nintendo, GE Appliances and Publix. She has also served as a health and wellness resource for a variety of media outlets. Calie is a former healthy living expert for FOX 17 Tennessee Mornings and has been a freelance writer for outlets ranging from Yoga Journal to SavvySource.com.
After a year of writing feature articles for the Cincinnati Enquirer, Calie began her public relations career with a three-year stint in the Chicago office of Ketchum, a global, top-ten public relations agency. While at Ketchum, she served as an account executive, delivering key media placements and securing national speaking engagements on behalf of clients such as Arthur Andersen, Land America, Quaker and International Truck & Engine.
Following Ketchum, Calie spent several years with Cingular Wireless, managing internal and external communications for a five-state region across the Southeast. Calie was presented with the Key Contributor award in 2005 for her outstanding media performance, an honor bestowed on one member of the public relations team companywide each year.
Calie is a graduate of Miami University in Ohio, where she earned a bachelor’s degree in journalism. She is a published writer, a communications professional and a novice cook obsessed with real food. As a wife and mother to two young boys she is passionate about all things health, fitness and family related.
You can find her on Facebook and Twitter or email her at calie (@) broccolicupcake (dot) com.
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